Impact Academy

An educational program in the field of digital marketing for RASP's key business partners

Impact Academy is an educational program in the field of digital marketing for key business partners of Ringier Axcel Springer Polska. Each academic year is a closed program. It has its main theme, to which the topics of individual conferences, seminars, workshops and webinars are adequately planned. The schedule of events, along with their introductory theme, is developed and published at the end of the previous year.

By participating in Impact Academy events, students gain knowledge and points that allow them to obtain a Digital Expert Certificate and DIMAQ points at the end of the academic year (most of our events are DIMAQ accredited).

The project is directed to people dealing with marketing, marketing managers, brand managers, product managers, media house employees etc.

Every year, we organize two large Impact Day conferences (for 450+ people) and several specialized Impact Seminars (100+ people), combining lectures with practical workshops. We supplement projects from the real world with online activities. These are Impact Webinars - meetings and conversations with experts in their fields and Impact Voice - a podcast about how to build strong brands. We also issue an annual report of Impact Papers summarizing these activities.

We host over 1,700 marketers and representatives of media houses and PR agencies at all events throughout the year. 9 out of 10 people recommend our events to friends (NPS 9/10)!

Providing a solid dose of knowledge about the digital market is possible thanks to our speakers - experts and specialists, people who have not only great knowledge and experience, but a willingness to share everything they work on for years.

The speakers are RASP practitioners and experts from Poland and abroad (C-level executive, consultants, researchers). Until now they were: Carsten Cramer, Borussia Dortmund, Joe van Brussel, Huffington Post, Mark Adams, VICE, prof. Jerzy Bralczyk, Jim Fanning, Country Manager, Switzerland and CEE Amazon Web Services, Emilie Reynaud, Global Digital Consultant, Ringier AG, Michał Wolniak, President & Head of Advisory, VML Poland, Nina Suffczyńska-Hałabuz, Marketing Director, The Boston Consulting Group .