Impact Academy

An educational program in the field of digital marketing for RASP's key business partners
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Impact Academy is an educational program in the field of digital marketing for key business partners of Ringier Axcel Springer Polska. Each academic year is a closed program. It has its main theme, to which the topics of individual conferences, seminars, workshops and webinars are adequately planned. The schedule of events, along with their introductory theme, is developed and published at the end of the previous year.
By participating in Impact Academy events, students gain knowledge and points that allow them to obtain a Digital Expert Certificate and DIMAQ points at the end of the academic year (most of our events are DIMAQ accredited).
The project is directed to people dealing with marketing, marketing managers, brand managers, product managers, media house employees etc.

Every year, we organize two large Impact Day conferences (for 450+ people) and several specialized Impact Seminars (100+ people), combining lectures with practical workshops. We supplement projects from the real world with online activities. These are Impact Webinars - meetings and conversations with experts in their fields and Impact Voice - a podcast about how to build strong brands. We also issue an annual report of Impact Papers summarizing these activities.
We host over 1,700 marketers and representatives of media houses and PR agencies at all events throughout the year. 9 out of 10 people recommend our events to friends (NPS 9/10)!
Providing a solid dose of knowledge about the digital market is possible thanks to our speakers - experts and specialists, people who have not only great knowledge and experience, but a willingness to share everything they work on for years.


The speakers are RASP practitioners and experts from Poland and abroad (C-level executive, consultants, researchers). Until now they were: Carsten Cramer, Borussia Dortmund, Joe van Brussel, Huffington Post, Mark Adams, VICE, prof. Jerzy Bralczyk, Jim Fanning, Country Manager, Switzerland and CEE Amazon Web Services, Emilie Reynaud, Global Digital Consultant, Ringier AG, Michał Wolniak, President & Head of Advisory, VML Poland, Nina Suffczyńska-Hałabuz, Marketing Director, The Boston Consulting Group .

5400

We have hosted this many participants from over 150 companies in all our events since the establishment of Impact Academy

204

This is the number of speakers from Poland and abroad who have so far wanted to share their knowledge and experience

30

We've organized this many Impact Day, Impact Seminars and Impact Webinars in total

team

Mariusz Wąsiński Managing Director Sales/Ad/Product And Solution Marketing

Aleksandra Brzozowska Head of Impact Academy

Ewa Hutny Project Manager Impact Academy

Radek Wierzbiński Head of Programming Impact Academy

Mariusz Wąsiński Managing Director Sales/Ad/Product And Solution Marketing

He has nearly 20 years of experience working in nationwide media. He specializes in managing sales teams, building sales strategies and negotiations. A specialist in the field of internet, radio and press advertising. He is a member of the supervisory board of IAB Polska, an organization responsible for the promotion and development of the internet market in Poland. Member of the European Advertising Committee at the International News Media Association (INMA).

Aleksandra Brzozowska Head of Impact Academy

Head of the largest educational project at Ringier Axel Springer Polska, Impact Academy and the most influential CEE conference on trends that will shape our business in the future (under the Business Insider brand) INSIDE TRENDS now TRENDS FESTIVAL

Ewa Hutny Project Manager Impact Academy

Over 20 years of work in the media and technology industries. She uses her previous experience in creating and marketing technology magazines and services in the communication and promotion of complex and difficult to sell products. Specializes in B2B marketing. She believes that educating the recipient and providing him with valuable content in real and digital is the most effective way of reaching customers.
In her "parallel life" he is a freak of endurance sports (triathlon, running, ultra) and active life.

Radek Wierzbiński Head of Programming Impact Academy

Strategist and marketing consultant. A graduate of the Chartered Institute of Marketing (Professional Diploma in Marketing), the School of Brand Strategy (SAR), the Mazovian School of Trainers and international relations at the University of Warsaw.
As Head of Strategy & Communication in Media Impact, he is responsible, among others for creating custom communication solutions for customer brands or analyzing media trends and phenomena. He previously gained experience in an interactive agency (MRM Worldwide) and on the side of the largest online publisher in Poland (Onet.pl).