Personalization of the message is slowly becoming not a "nice to have" but "must have" for a marketer. This is what the consumer expects, in this direction trends and technology development are moving.

Full recording of Impact Webinar #personalization, from which you will learn, among others:

• What is personalization and when is it effective?

• Why more and more entities are using it?

• What significance can the development of personalization have for your brand?