Personalization of the message is slowly becoming not a "nice to have" but "must have" for a marketer. This is what the consumer expects, in this direction trends and technology development are moving.
Full recording of Impact Webinar #personalization, from which you will learn, among others:
• What is personalization and when is it effective?
• Why more and more entities are using it?
• What significance can the development of personalization have for your brand?